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Activated Carbon in Foundation and Makeup
Applications:
- Foundation Products: Activated carbon is incorporated into foundations to provide a matte finish by absorbing excess oil and reducing shine, making it ideal for oily skin types.
- Face Powders: Used in setting powders and mineral powders, activated carbon helps control oil and shine while enhancing the product's lightweight feel.
- Primers: It can be included in makeup primers to prepare the skin for application by minimizing pores and providing a smooth canvas.
- Cleansing Products: Found in makeup removers and wipes, activated carbon effectively removes impurities and makeup residue.
Characteristics:
- High Adsorption Ability: Activated carbon's porous structure allows it to absorb oil and impurities, enhancing the performance of makeup products.
- Natural Origin: Sourced from coconut shells or wood, it is safe for skin contact and appeals to consumers seeking natural products.
- Detoxifying Properties: Helps purify the skin, making it suitable for makeup designed for acne-prone or sensitive skin.

Diatomaceous Earth in Foundation and Makeup
Applications:
- Mineral Makeup: Diatomaceous earth is commonly used in mineral foundations and powders, providing a natural matte finish and lightweight texture.
- Face Masks: Used in formulations for detoxifying masks, it helps absorb excess oils and impurities, enhancing skin clarity.
- Setting Powders: Included in translucent powders, diatomaceous earth helps to set makeup while absorbing moisture and controlling shine.
- Body Makeup: It can be found in body bronzers and illuminators, contributing to a smooth application and a natural look.
Characteristics:
- Absorbent Properties: Diatomaceous earth effectively absorbs oil and moisture, making it ideal for products aimed at controlling shine.
- Fine Texture: Its soft, powdery consistency allows for smooth application and blending in makeup formulations.
- Natural and Eco-Friendly: As a naturally occurring material, it appeals to consumers looking for sustainable beauty options.

Matex YG's activated carbon and diatomaceous earth products play significant roles in the foundation and makeup industry by enhancing product performance, providing oil control, and ensuring a natural feel. Their unique characteristics make them valuable ingredients, aligning with the demand for clean, effective, and sustainable beauty solutions.
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